Wacoal Pink Ribbon enters 15th year of promoting breast cancer awareness

ICC International Plc, the distributor of products under the Wacoal brand, pushes ahead with its "Wacoal Pink Ribbon" breast cancer awareness campaign for the 15th consecutive year to keep women in Thailand safe from breast cancer. As part of the campaign, the "Wacoal Cares For Your Breasts, Mammogram Saves Your Life" activity is held for the sixth year running and customers who hold the His & Her membership cards and spend 12,000 baht in accumulated purchase during July through October 2015, are offered a free mammogram at any of the 25 participating hospitals within the end of December 2015.

Thamarat Chokwatana, ICC Internationa Plc's President and Vice Executive Chairman, said Wacoal Pink Ribbon continues to be one of the Wacoal's major campaigns and this year it will be actively raising Thai women's awareness of the danger of breast cancer while using print materials and other media to educate them on the correct breast self-examination as well as on the mammogram and ultrasound examination which are currently recognised as the most effective screening method for breast cancer.

Dr Thiravud Khuhaprema, Director of Wattanosoth Hospital, said there has been no research results that identify the exact cause of breast cancer, though it has been found that genetic mutation is a factor for breast cancer in young people, and other risk factors include fatty foods, obesity, alcoholic drinks and lack of exercise.

According to Dr Weerawut Imsamran, Director of the National Cancer Institute (NCI), cancer is one of Thailand's major public health issues. The institute's data shows that 10,193 women were diagnosed with breast cancer in 2008, accounting for 20 per cent of female cancer incidents. The incidence rate and mortality rate have also risen over time, with the current annual incidence rate standing at 13,000 persons and mortality rate at 3,261 – or 9 deaths a day. Data indicates that breast cancer can develop in people aged as young as 20 years, and the occurrence increases with age to a peak at age 50-55 years.

Dr Weerawut also introduced the NCI's newly established Breast Cancer Centre that meets international standards and will have a pivotal role in the diagnosis and treatments for breast cancer patients in Thailand. ICC International Plc and Thai Wacoal Plc had also contributed funds for its foundation.

Through a collaboration with the National Cancer Institute, provincial cancer hospitals, the Department of Medical Services, and Bangkok Hospital Group, the "Wacoal Cares for Your Breasts, Mammogram Saves Your Life" activity offers breast cancer screening by mammogram and ultrasound service to Wacoal customers who holds its His & Her membership cards. Customers with an accumulated purchase value of 12,000 baht between 1 July and 31 October 2015, will receive a privilege card for one mammogram and ultrasound examination free of charge at one of the 25 participating medical facilities within 31 December 2015.

Participating hospitals are Wattanosoth Hospital, Bangkok Hospital Chinatown, Bangkok Hospital Phrapradaeng, Bangkok Hospital Pattaya, Bangkok Hospital Rayong, Bangkok Hospital Chanthaburi, Bangkok Hospital Trat, Bangkok Hospital Khon Kaen, Bangkok Hospital Udon, Bangkok Hospital Ratchasima, Bangkok Hospital Hat Yai, Bangkok Hospital Phuket, Bangkok Hospital Hua Hin, Bangkok Hospital Chiang Mai, Bangkok Hospital Phitsanulok, Samitivej Srinakarin Hospital, Samitivej Thonburi Hospital, Mahavajiralongkorn Cancer Center, Chonburi Cancer Hospital, Lopburi Cancer Hospital, Lampang Cancer Hospital, Ubonratchathani Cancer Hospital, Udonthani Cancer Hospital, Suratthani Cancer Hospital and the National Cancer Institute.

For more information please contact Call Centre on 02 296 9979.

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